Social Media for your Business

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Hey gems,
Today's blog is going to be a little different because it focuses on the business side of social media!
As the tide of social media and creations of new platforms roll through, there are many adjustments to be made by any business owner. There are different sites, ways to connect to new clients, communities being created and more. The difficulty herein lies with the constant updates, new uses, additions,etc. However, using these tools can be the difference between a potential client picking you or a competitor. Each platform has specific uses, and the truth is, knowing when and how to use each is critical.

LinkedIn: LinkedIn is a business and corporate focused platform where reputations can be built and visibility earned quickly. By using your LinkedIn for aspects such as job postings, company achievements, new hires, etc. you create a transparent and honest discussion with your community, clients and employees. This makes your brand more reputable as in the last few years transparency in any business is key!

Instagram: Instagram is a more personal and conversational tool where you can respond to comments, post photos both business and not business angled and keep your clients up to date on all aspects of your business! Instagram has grown and maintained it’s importance over the last few years as a platform where all users, business or not, can feel important.

Twitter: Twitter has shifted dramatically over the last few years and has now become highly used as a customer service platform. By looking at the feeds of Companies such as Wendy’s and Uber, you see that they reply to customer complaints, joke about competitors by lightly ‘trolling’ them and use the platform to connect in an informal but respectable manor. Twitter isn’t necessarily at the top of the business needs for smaller, more concentrated businesses but if you have a younger, more vocal clientele, it definitely is something to consider.

Facebook: Facebook is a steady platform where longer format posts are more acceptable. Facebook is where you can blend the factors of each other the above mentioned platforms into the one when you have news or both business and more informal news such as company events.

Pinterest: Pinterest has been booming over the last few years and has really been booming over the 
last few years as a more and more credible platform. Although it is seen as a “mom” specific platform, the demographic of Pinterest is much wider. Many young adults enjoy going through Pinterest for ideas of DIYs, recipes and more. The scope of Pinterest is so wide including food, fashion and lifestyle. This means that any company can really adapt to the platform and thrive!

These are some easy ways to recognize each platform and what it can do for you. Be sure to never start an account on a platform if you aren’t going to commit to being present. When potential clients or current clients search your company they will find this page which hasn’t been tended to and it can discredit your business in terms of accessibility, transparency and presence.

Talk soon gems,
T

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